May 23, 2007
By Chuck Stogel
CBS SportsLine.com Columnist
Just as pro golfers sometimes make dramatic comebacks in their careers, so too, on occasion, do equipment companies and their products.
Such would seem to be the case with SeeMore putters in 2007.
A niche equipment maker founded in 1997, SeeMore gained considerable renown when the late Payne Stewart won the 1999 U.S. Open. While the company flourished after that feat for awhile, it eventually went through some ownership and management changes and, with Stewart’s passing in an airplane crash, fell far from view even though a few tour players continued to play with its putters.
In the past year, though, SeeMore has staged a stunning comeback, all without a major financial endorsement program. On May 20 in the AT&T Classic, Zach Johnson won his second PGA Tour event of the season after capturing the Masters in April, both times with a classic SeeMore FGP model putter.
Even more, the third-and eighth place finishers in the AT&T also used SeeMore putters, following two top 20 placings for the unique flatstick the week before in The Players Championship.
Vaughn Taylor, who led the PGA Tour’s top 50 money winners with fewest putts (1.7) per greens in regulation in 2006, is another player using a SeeMore putter.
