SPi Instructor Tim Stundis visited the Back9Network headquarters to show off the SeeMore putters as well as the SeeMore Putter Instititue. Stundis gives host, Charles Everett, a lesson on the putting green. Click Image below to WATCH!
Since April my putter of choice has been Seemore's X3 putter. I've had the chance to test out this beautifully designed mallet putter with a distinct nickel finish both at my regular golf course, Rideau View and at a few golf courses I frequented this season for various golf course reviews including Deerhurst Resort, Muskoka Bay Club and Lora Bay Golf Course to name a few.
The X3 putter is part of SeeMore's xSeries, which features a few new options from SeeMore. They've combined the proven RifleScope Technology (RST) in a series that also combines both cast and milled materials, along with stainless steel and a lightweight TPU insert for feel and control.
The Look I've always loved the look of a mallet putter and the X3 is no different. The mid-sized X3 definitely instills confidence when you address the golf ball. The nickel finish like that of the Si Series is both esthetically appealing and durable. The size/weight of the X3 I liked a lot and for me was similar to the SeeMore M3 that I purchased off eBay a few years back and still game on occasion.
The x3 has one single perpendicular line on the top for simple alignment with the ball and target and two perpendicular lines on the back flange for additional alignment benefits. RifleScope technology, the patented and proven alignment system featuring 2 additional parallel white lines and a signature red dot on the top heel of the putter, helps the golfer establish a set up and stance that is then perfectly squared up with the putter and the target line for consistently greater performance on the greens and benefits during practice.
Visually I really liked the look of the SeeMore on the face of the putter and on the cavity.
It is always fascinating to see when ideas and philosophies, new or old, begin to gain traction. Specifically in golf it seems that all it takes is some PGA spotlight to let loose the domino effect. To me, this is the exact situation going on with counterbalancing in putters. We have seen a wave of counterbalanced releases from multiple companies in the last year and frankly, I love it. From the smallest company to the largest, you name them and they have at least been tinkering in offering some sort of counterbalanced putter to their customers. That being said, I was extremely excited when SeeMore announced that they would be making their way into this.
SeeMore on Counterbalanced Putters
SeeMore Counter Balanced Putters are the next evolution in longer than standard length putters, offering the golfer the game improvement benefits of a belly putter in a non-anchored design. The counter balanced feature actually allows the golfer to realize the advanced stabilization benefits of a longer and heavier putter without feeling like the putter is too long or too heavy. This is achieved when the golfer, by design, chokes down on the longer and heavier grip, effectively using the added weights at both ends of the putter for added balance to ensure a smooth, repeatable, effective stroke.
SeeMore’s Counter Balanced putters are designed to be optimal at around 38 inches for most golfers, typically 3-4 inches longer than a standard length putter would be. Counter balanced putters are custom built at SeeMore’s Tennessee factory with a minimum of 25 grams of extra weight added to the putter head, in the form of a pure milled internal hosel. This also allows for any time customization of lie or loft as needed. The extra head weight and the extra weight of the longer and heavier shaft is all balanced out by the fact that the special 18 inch grip weighs 125 grams. SeeMore Counter Balanced putters can be customized as desired to whatever length the golfer wishes.
How many golf gadgets on the market have you tried? How many worked? If you are honest with yourself your answer is probably at least a few, like myself, I’ve tried every gimmick claiming to do something better than the gadget that came before. What gadgets have you used to try and putt better? What if I were to tell you the answer were as simple as two white lines and a red dot? You would probably laugh but I am here to tell you it is a fact, two white lines and a red dot will help you putt better, and SeeMore Putters are the magicians behind this great trick.
SeeMore Putters operates out of a little town in East Tennessee and have been in business since 1998, and have seen a great deal of success on the PGA tour. In your mind you are probably thinking to yourself, I have heard of SeeMore putters before but you just don’t know from where. Well what if I were to tell you, one of the most memorable putts in U.S. Open history was made using a SeeMore Putter? The year was 1999 and the putt was made by the, late great Payne Stewart, we all remember the fist pump at Pinehurst that day after such a great putt. In the years following Payne’s putt and unfortunate passing, SeeMore Putters Struggled but in 2006 two former odyssey executives joined up with SeeMore and they haven’t looked back. SeeMore now has two majors under their belt as a company, as Zach Johnson won the 2007 Masters and still uses his SeeMore today; he is also known as one of the better putters on tour.
Two White Lines and a Red Dot
You probably thought I was joking when I said two white lines and a red dot would change your putting but it is true. On the heal of all of their putters is two white lines and a red dot, when you address the ball if your putter is completely square to the ball the red dot will be covered by the shaft, and you will only see two white lines when you look down at the shaft of the putter. This alignment aide is completely legal with the USGA rules, and will let you know instantly if the toe of your putter is open or closed, slightly or dramatically at address.
The club I had the pleasure of testing was the SeeMore X4 Nickel, which is a hosel shafted putter which I am more comfortable with. SeeMore took the RST2 (Rifle Scope Technology – White Lines and Red Dot) and placed it on the heal side of the hosel. This allowed me to have a putter I was more comfortable with than a center shafted putter but still use the RST2 feature of the SeeMore. SeeMore allows for full customization on all their putters, with Custom Length and Custom Lie options to the make the putter signature for your game. The X4 is made with 303 Stainless steel that is both Cast and Milled, it also has a TPU Poured and Milled Face Insert to allow for feel off the putter face. The bottom 6 inches or so of the steel shaft is black, this gives the club a cool look but really makes the white lines on the side of the shaft stand out, so you can tell easily if you are aligned correctly or not.
While SeeMore produces several putter models in blade and mallet varieties, the one feature every SeeMore putter has in common are the two white lines with a red, centered dot that sits on the top of the putter, just behind the shaft.
The idea is that once you address the ball to hit a putt, your alignment is correct if when you look down, the putter shaft aligns perfectly in the middle of the two white lines, hiding the red dot.
Recently, we had a chance to sit down with SeeMore Co-Owner and CEO Jim Grundberg for a little Q&A to learn more about SeeMore putters.
PGA.com: Can you explain the design of your putter to our readers? Specifically, talk about the red-dot alignment that sits right behind the shaft.
PGA.com: Your putter has had success at the highest level. The late Payne Stewart -- it might be fair to say -- put the putter on the map when he used it to win the 1999 U.S. Open at Pinehurst No. 2. Zach Johnson won the 2007 Masters with your putter. First, how satisfying is it to see your product get results at the highest level? And secondly, how did the popularity of your products grow as the result of those victories?
Grundberg: For a small independent brand like SeeMore, where all we focus on is putting improvement, it is ultimately very gratifying to see two of the greatest final-round putting performances and most satisfying wins in U.S. Open and Masters history involving our putter. And certainly each victory on tour leads the club pros, teaching pros, and average golfers to take notice that this is a game-improvement technology that leads to better putting.
But the best testimonials then come from those average golfers themselves, who are able to execute the same simple system and get the same great results. They tell their friends, or their playing partners see their improvement, and word spreads. This is the way SeeMore is growing. And it is also being driven by a team of believers who are certified fitters and instructors at the club and store level. But more on that later.
PGA.com: There's a whole fitting system involved with SeeMore putters. What does that entail?
Grundberg: We understand that golfers all have their own ideas about what shapes and specs they like. We provide guidance and pretty in-depth fittings for those that are open to change, those who really want to find the best putting of their lives. And we provide a wide variety of options, and looks, literally something for everyone, but all with our own unique and patented RST alignment system.
That is what separates us. And we custom assemble all of our putters at our headquarters in Franklin, Tenn., and we will literally build anything our customers want. We are totally custom built for those who want that. Custom lengths, lie, grips, swingweights, overall weights, headcovers, we love to help golfers create the best putter they've ever owned.
PGA.com: Where can people get more information about going through a SeeMore putter fitting?
Grundberg: Our web site, SeeMore.com, is pretty extensive and we also identify the growing list of our certified instructors (who will combine a tour-level putting lesson with a world-class putter fitting), and other certified club fitters. This is the team that is fully trained to give every golfer the SeeMore studio and tour experience.
SPi is about a year old, and the response from instructors and students and customers has been fantastic. We also have a SPi forum along with SPi blog linked to our site, which deals with all things putting and draws upon the knowledge of our full global base of certified instructors to help students find everything they might be looking for.
PGA.com: Word has it that SeeMore's customer service is second to none. How important is that in a business as competitive as the golf equipment industry?
Grundberg: We believe we have the best technology in the putter world with our simple alignment system. And we believe it is proven, or validated, with dozens of tour victories and two major championships, all without having any endorsement deals with any of the players.
They play SeeMore because they believe it makes them better. But our greatest asset is that our No. 1 goal as a company is to become known by our consumers and our trade partners for a level of service that is above and beyond expectations in every way. We will personally interact in a timely manner with every single customer who reaches out to us. We care. We love the dialogue. We truly enjoy helping golfers find something they love and helping them find more enjoyment in the game. We never rest in this pursuit.
Steven Tiley arrived on the radar of world golf when he shot a 66 in the first round of The 139th Open Championship at St Andrews, and the Englishman will continue his Major love affair at Muirfield next week hoping for more success.
The 30 year old has become something of an Open qualifying specialist, succeeding three of the last four times he has attempted to play in golf’s oldest Major, the latest of which came when he won Local Final Qualifying by three shots at Musselburgh earlier this month.
Tiley is in fine form heading into the season’s third Major, carding rounds of 68 and 65 on the first two days of the Swiss Challenge to lie two shots off the lead at the halfway stage.
“Everything’s good at the moment and I’m playing nicely,” said the Herne Bay resident. “It was nice to qualify again. I only missed by one shot in the only qualifier I haven’t made. That was annoying as it was for Royal St Georges in 2011, which is near where I live in Kent. That was the one I really wanted to play.
“I know I can do it, so I think that gives me extra confidence. It’s just a question of trying to play half-decent, and if you do you’ll be in with a sniff. It’s almost like a lottery. And if you don’t play well it’s not the end of the world. If you qualify it’s a bonus; there’s nothing resting on it.
“It’s a brilliant tournament so I’m really looking forward to getting up there. I’ve never played Muirfield, so I’ll be heading up on Monday morning with the family, and I’ve rented a house about a hundred yards from the course.
“I missed the cut by one in 2004 when I was an amateur, finished 68th in 2010 and missed the cut last year by one. I’ve played alright, but there’s not been anything outrageous. No Chris Woods yet.”
While it is surely a bonus for any player from golf’s second tier to compete in a Major Championship, Tiley realises a week away from Challenge Tour duties is not ideal for his ultimate goal.
“The target is obviously to get to The European Tour through the Challenge Tour Rankings,” he said. “So next week is not going to help that cause – not unless I finish in the top five and earn enough money through The Race to Dubai.
“It would be nice to have a good week here in Switzerland – not particularly for confidence or anything like that as it’s a completely different type of golf up there, but because next week I’ll be missing the Challenge Tour.
“Obviously it’s always good to get to play in The Open, but it’s not part of my schedule.”
Asked who would comprise his dream three-ball for the first two rounds, Tiley replied: “Tiger and Rory. Or any of the top guys really. That would be great.”