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April 2017

True Calling - Chicago District Golfer (April Issue) by @C_Wasserstrom

Jim-Grundberg-True-Calling-Chicago-Golferby: Chuck Wasserstrom

Jim Grundberg, a native Chicagoan, worked a long time in golf before coming across a company he could call his own.

Like a lot of people, Jim Grundberg worked for a number of companies but never quite got the sense any one stop was fulfilling his life’s passion.

Raised on the golf courses of Chicago’s northwest suburbs, Grundberg, now the CEO and co-owner of the Nashville-based SeeMore Putter Company, admits his introduction to golf was mostly coincidental.

“I played golf at a young age and played all over the public golf courses near my home in Arlington Heights,” said Grundberg, a 1979 graduate of the since-closed Arlington Heights High School. “The main golf course that I grew up on was the Mount Prospect Municipal Golf Course. I played a lot at the Arlington Lakes Country Club, which was o Dundee. There was even a little nine-hole golf course at the Arlington Park race track that I used to play a lot. Back when I was in fifth or sixth grade, I had a math teacher named Don Odbert, who was a golfer. He took a couple of us under his wing and played golf with us. That was kind of cool. It’s not like there were elementary school and middle school golf teams back then. It was a recreational sport.”

After completing his undergraduate studies at Stanford University, Grundberg spent 10 years working in a variety of golf-related roles for Chicago-based Wilson Sporting Goods. During his time in Chicago, he also earned his MBA from Northwestern University.

Grundberg had executive-level positions at TaylorMade, Odyssey and Callaway before moving to Nashville to become the chief marketing officer for Gibson Guitars. But after a few years, Grundberg conceded, “I started getting the itch to get back into golf. Tiger Woods was at the height of his popularity and I had expertise in both brand marketing and distribution.”

In 2003, Grundberg got together with Jason Pouliot, a friend and former Odyssey Golf colleague, and they started looking for golf opportunities.

“We had grown up in the business,” Grundberg said. “We had a tremendous network of contacts. We started getting together, just to brainstorm. Could we start something from scratch? What was our competitive advantage? What were our strengths?”

They quickly realized that starting from scratch would be tough. They saw how hard it was for reputable brands with huge research and development budgets to get new products into the marketplace every year and into the hands of tour players.

Click HERE to Continue with great story.

A few thoughts on the Masters and SeeMore Putter Company by CEO Jim Grundberg (@seemorejim)

Masters-Flagby: Jim Grundberg (CEO, Co-Owner SeeMore Putter Company)

A few thoughts on the Masters and SeeMore as the 2017 Golf Season reaches its official kick off, and perhaps most exciting week of the year!  

I hope you get a chance to watch some of the action or follow it on social media.  
For SeeMore, it marks a very special week and incredible time in our history.
Ten years ago exactly, Zach Johnson won the Masters in 2007, shocking the world with his SeeMore putter, his great short game, and his incredible tenacity. Zach has gone on to compile 13 wins on the PGA tour, win over $40 million in earnings, have the best Ryder Cup and Presidents Cup singes record of his peers since 2010(5-0-1), and win yet another Major at St. Andrews, punching his ticket for the Hall of Fame.
This week SeeMore enters Augusta with the strongest line up of any non paying of players putter brand in history, with Zach Johnson, Russell Knox, Ernie Els, and Roberto Castro all putting their SeeMore putters in play!  In fact since last year’s Masters, Ernie Els and Zach Johnson have both been in the tour’s top 10 putters over the year, and Russell Knox has moved into the top 20 in the World Ranking!  And Roberto Castro switched to the Mini Giant upon the recommendation of his friend Russell Knox, and a visit to SeeMore’s headquarters and a full SPi studio fitting with Cody Hale and Ted Gallina.
SeeMore has the strongest line up of putters ever, with a new expanded line up of 100% USA milled Nashville Studio series, and Mini Giant series, and Precision tour milled series.  Go to to view the full 2017 line up and the new ultra hi res photos that now capture the true beauty of all of SeeMore’s putter line.  
The best thing about SeeMore remains our commitment to always putting the customer experience first, treating every single customer the same as the great aforementioned tour players!  Put us to the test and have SeeMore and your SPi club fitter fit you into the perfect SeeMore putter and have SeeMore custom build your next putter, or the next putter for your members, students, and players!


Jim Grundberg, CEO
Premium Golf Brands DBA
SeeMore Putter Co., 
& Worldwide Distributor Rosemark Grips,

SeeMore Mini Giant Deep Flange Putter Review by @THPGolf

THP-Logo - 2000 x 892SeeMore Mini Giant Deep Flange (DF) Putter Review

In 2017, SeeMore is making an effort to keep evolving the “Giant” line of high MOI takes on their classic head shapes with the Mini Giant Deep Flange. While the name itself is a mouthful, the goal is to offer a size/profile that is not as extreme as its Giant brethren, and through that possibly appeal to a wider range of golfers. THP was able to get the new putter in hand and spend a considerable amount of time working with it to take a look not just at the performance, but the actual science and tech that went into it.

P1067-3 P1067-1 copy

Information from SeeMore:

The FGP design is SeeMore’s most recognizable product, the flagship shape for the brand and the winning putter of 3 Major Championships and over 20 Tour victories. This mini Giant DF is a variation on the classic mini Giant FGP with the profile of a deeper flange. It is created using 4 sets of non-adjustable copper weights in the extreme toe and heel section as well as the perimeter of the sole, for the ultimate MOI to size ratio. Milled Aluminum head weight is 355 grams. Black Finish w/dark pearlized RST. 

All Putter Models Have SeeMore’s Patented RifleScope Technology (RST) Alignment System, For A True Reference Point For Perfect Alignment And Set Up On Every Putt. This putter is face balanced at impact or “balanced to plane”, meaning it’s dynamically balanced to the angle you putt and naturally returns to square at impact – less manipulation during the stroke to keep the putter face on the correct path.

Click HERE to Continue with Review on THP.

P1067-2 P1067-4 copy

Click HERE to Continue with Review on THP.