Many golfers would be better off spending more time thinking about which putter they were gaming than what the hottest new driver will be this season. While drivers continue to dominate the world of online golf, putter brands like SeeMore continue to push the envelope forward where golfers can actually benefit. Innovations like the RifleScope Technology and Face Balance at Impact can help players hole more putts and make the game more fun for players looking for a weekly skins game or amateur competitions.
Golfers spend the majority of their time searching for the best driver for their game. The putter, however, can have far and away the largest impact. SeeMore has taken traditional putter technology and made it more stable and easier to aim. Thanks to the innovative RifleScope Technology, golfers now know exactly where their face is aimed and how they can adjust to make more putts.
RifleScope Technology (RST) is an intuitive alignment aid system that helps players square their club face at address for more consistent, more accurate putts.
SeeMore putters have been proven with Major Champion success and come in a variety of makes, models, and colors.
Putters can be custom built to fit your specs and motion to make sure you’re your get your best results time-after-time.
In 1998, SeeMore Putter Company Founder Jim Weeks created a revolution in putter design with RifleScope Technology, known by a visible “gun sight’’ on the top line that allows golfers to perfectly set up for repeatable strokes. The late Payne Stewart (1999 U.S. Open) and Zach Johnson (2007 Masters) each won with their Majors with a SeeMore putter.
As much as SeeMore putters have been known for their RifleScope Technology (RST), they’ve also been known for their straight hosels. Understand that while a lot of players – of all skill levels – swear by straight hosels, the majority of players use hosels that each have some kind of bended shaft. The most popular of those has been the “Plumber Neck’’ hosel, designed by the legendary Karsten Solhiem on his Ping Anser putters.
Plumber Neck putters allow players to get their hands slightly forward – ahead of the ball – at impact.
Beginning March 15, SeeMore will roll out seven models of its new SeeMore RST Hosel series of Plumber Neck design putters. The line is the first in company history to feature a Plumber Neck hosel with RifeScope alignment technology.
Each of the Plumber Neck hosels in the RST Hosel series is made from 100 percent milled stainless steel. The RST Hosel will be are available in four Classic series models with milled precision hosels and milled faces ($250-$300 retail), and in three 100 percent milled Platinum Series models ($350-$450 retail), depending on upgrades.
“Basically, we said that, if it starts like a shaft, then it will work with our technology,’’ said SeeMore Putter Co., CEO Jim Grundberg. “So why don’t we have something that looks like a shaft, but takes a bend and then comes up? So, it’s all on one plane.’’
The one-plane Plumber Neck, Grundberg said, “might be the most stable neck ever’’ as it swings through the stroke on a more stable path than previous Plumber Neck designs.
“Plumber Neck designs before had a bend from the 70-degree shaft angle down at 90 degrees to the putter head, where the RST Hosel series is literally all on the one 70-degree plane,’’ Grundberg said.
From behind, each putter in the series looks like it has straight hosel, basically because SeeMore engineers only altered one plane.
“Everything is the same (as with traditional RifleScope technology), but now your hands can be a half-inch forward,’’ Grundberg said. “The look and feel of each putter are unbelievable. And now players can take advantage of the RST technology in a Plumber Neck hosel. They can hide the red dot, control the loft and face angle and putt better. It’s the biggest thing that we’ve launched in 20 years.’’
The SeeMore Platinum Series of 100 percent milled putters do more than expand the company’s lineup of mallets and blades. What they really do is honor the company’s legendary start while showing how far it’s come at the same time.
The second aspect involves the unique balance of many Seemore putters, starting with the original. Unlike most putters up to that point, the SeeMore FGP was neither heel balanced or face balanced. It was, as the initials describe, “featuring ground plumb,” said Jim Grundberg, SeeMore CEO.
“The ‘featuring ground plumb’ is what we now refer to as ‘face Balanced at Impact,” he said. “It means that the putter face will naturally remain square to the natural arc of the proper putting plane at all times, naturally squaring up at the bottom of the arc.”
That familiar SeeMore head shape, which also was used in 2007 Masters and 2015 British Open wins by Zach Johnson, has been reimagined in the Platinum Series new MFGP20 head. (The “platinum” also refers to the modern 20th anniversary gift.) While the shaping on the Platinum Series MFGP20 looks similar, the update moves some of the weight from a block in the middle of the back of the head on the original to the heel and toe. That increases forgiveness, while at the same time providing a cleaner look, Grundberg said.
The MFGP20 is one of a collection of different head shapes and hosel positions in the Platinum Series lineup. The Platinum Series debuted earlier this year with the M7x blade and the M5x mallet, both with straight-in, center-shafted hosel bores and both milled from 303 stainless steel. The new models added to the Platinum Series 303 stainless steel family include the M5 HT mallet, which has a scooped out center section with heel and toe wings; the M5w HT, which features an offset shaft on the M5 HT head; the M7 Tour, which offers a more heel-shafted version of the M7x blade as well as an offset version (M7wTour); and the MTri-Mallet, a version of the M5 shape with angle cuts in the rear heel and toe portions. There’s also the SB20 Mallet, a milled 6061 aluminum, rear weighted, heel-shafted mallet that is also available in center-shafted (SB20c) and offset models (SBw20).
“This new Platinum Series is showcasing of course our Riflescope technology, but also some different bore hole positions and shaft options for a much broader collection than what we’ve typically offered,” Grundberg said. “So many players have putted for so long with putters that have had more of a heel orientation so we wanted to showcase that the precision of our alignment system still works with both more of a heel-shafted look and an offset look.
“It really is a nice umbrella offering that will bring a lot of new players to take a look at SeeMore that maybe felt we were just too limited. We’re showing we can do more than just straight and center-shafted heads.”
The Platinum Series heads all feature an additional engraved blue line on top for a secondary source of aim and alignment. A milling pattern on the face, including aluminum inserts on the “Private Reserve” models, is designed to improve feel and roll.
The SeeMore Platinum Series putters are available in custom lengths of 30-39 inches and custom lie angles from 68-72 degrees ($350 for the milled 303 stainless steel models, $300 for the SB20 mallets).
You can see a SeeMore putter from a mile away. The distinctive shaft is the giveaway: from the black grip, a standard silver putter shaft emerges, but about ⅔ of the way down, it switches to a solid black before entering the putter head in a nearly center-shafted slot.
The original FGP Black Blade is the quintessential SeeMore, as it’s had the brightest moments in the spotlight. Starting with Payne Stewart’s US Open victory in 1999 and continuing with Zach Johnson’s triumphs in the 2007 Masters and 2015 British Open, the SeeMore FGP Black Blade boasts three major championships and many more PGA Tour wins.
It’s a unique look for a putter, with none of the heel-toe weighting that classic blades entail and no offset. It has a beautifully milled face that puts a great roll on the ball. The shaft enters the club head right at the sweet-spot, so players used to an Anser-style blade might not like what they see at first glance. But once the technology behind the club is explained, many players are happy to convert to the SeeMore methodology.
The most noticeable aspect that differentiates SeeMore is their Rifle Scope Technology (RST), an aiming aid that will help golfers who have trouble knowing if the clubface is square. The black bottom of the shaft is designed to obscure a red dot on the putter, leaving only the two white lines flanking the red dot visible. If you can’t see the white lines, or you can see the red dot, your putter face isn’t properly aligned.
But beyond the RST is my favorite aspect of the SeeMore FGP: it’s “Face Balanced at Impact.” What this means is that the weighting of the putter is such that the putter naturally rests square to the target line when it’s held at the angle you putt with. SeeMore isn’t worried about “face balanced” putters that point to the sky, because you’re not putting at the sky.
The fact that the putter naturally wants to be square helps you get putts started on line. That should be the number one job of a putter: hit the ball where you want it to go.
SeeMore Putter has become one of the most popular independent putter manufacturers in the industry. Their unique design and putting system have grown a substantial base of loyal golfers who swear by their products. I had been hearing about them for quite some time and wanted to learn more about what makes them different.
Despite plenty of advances in design, technology, and manufacturing processes – most golfers are still purchasing putters that are based on the original Ping Anser design from more than 50 years ago. I am always on the lookout for unique products in the golf world, and SeeMore Putter certainly fits that mold.
In this review, I’ll give you a brief understanding of who the company is, what makes their RifleScope Technology different, and my impressions of their putters.
The Early Days
SeeMore Putters was launched in 1998 by golfing professionals in California. Their goal was to make a unique design, which would help a golfer feel confident that they were aligned properly before every putt. It centered around a concept that helps a golfer align the putter using a method similar to aiming a rifle. After several years of research and development, they were able to show their RifleScope technology to the world.
Like most new businesses in the golf industry, the first year was spent trying to spread awareness amongst recreational golfers and on the PGA Tour. That same year Payne Stewart had decided that he would go into the 1999 season without an equipment contract after not winning an event in four years. His goal was to fill his bag with 14 clubs that he trusted regardless of the manufacturer’s name.
He had heard about SeeMore Putter through several acquaintances and decided to give their putter a shot the week of the AT&T Pebble Beach. Payne was struggling with his putting and believed that an inconsistent forward press was changing his loft and face angle at impact. After getting a brief session on how the SeeMore technology worked, he had only one day to practice before the tournament began.
The SeeMore Giant line of putter evolves the classic FGP design with the Mini Giant Deep Flange. A putter I've been dying to test out since I first saw the press release. The new Mini Giant would seem perfect for those golfers looking for a high MOI putter. While size of the Mini GIANT is not as large as most of the other GIANT line this compact look in my option will appeal to a wider range of golfers.
SeeMore putters focus on promoting proper alignment and squaring the putter face by way of their unique RifleScope Technology (RST). The SeeMore Mini GIANT putters are the company’s flagship model, having won three major championships and over 20 Tour events.